The Retail Rundown: Consumers Redefine Value Across the Meat Case This Summer
With the summer grilling season in full swing, the protein case reflects more than shifting prices. The latest Circana retail data shows consumers continuing to prioritize value, but what defines value varies by protein category as supply dynamics, promotional strategies, and purchasing behavior evolve.
Beef Leads the Meat Department Despite Premium Pricing
Beef remains the largest protein category by total weekly sales, generating $191.5 million last week—nearly 58% more than eggs and almost 77% higher than chicken. Average retail pricing reflects continued supply constraints, with an...
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