Whole Foods, Fishwife Launch Grocery Tote Tie-Up
Whole Foods Market and Fishwife Tinned Seafood Co. have unveiled a new retail merchandise collaboration, marking what is described as the grocery chains’ first-ever partnership of its kind.
“Fishwife was a natural first choice because of our shared commitment to sustainable sourcing and high-quality products,” Megan Causgrove, Lifestyle and Whole Body Merchandising Manager at Whole Foods Market, told Good Housekeeping.
The launch features a limited-edition summer collection of reusable grocery totes made from 100% regenerative cotton. The bags are available in three sizes: micro ($4.99)...
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