ASC Study Finds 52% of US Consumers Recognize Seafood Certification Labels as North America Campaign

The Aquaculture Stewardship Council says its largest-ever consumer study has found that independent certification programs are the most trusted source of seafood sustainability information globally — but significant awareness gaps remain among US shoppers, with barely half able to recognize seafood certification labels at point of sale.
The survey, conducted by The Conversation Studio on behalf of ASC, polled nearly 15,000 consumers across 14 countries. While ASC ranked as the most recognized and trusted farmed seafood certification globally, only 52% of US seafood consumers said...
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