Kura Sushi Launches Honkai: Star Rail Collaboration to Drive Guest Engagement

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A pioneer in revolving sushi restaurants in the US, Kura Sushi has launched a new nationwide collaboration with Honkai: Star Rail. The company is launching themed menu items, collectible rewards and loyalty incentives to deepen guest engagement and drive restaurant traffic this summer.

The limited-time promotion centers on fan-favorite characters Sparkle and Aventurine and incorporates Kura Sushi's proprietary Bikkura Pon platform, which rewards guests with collectible capsule prizes based on plate-count milestones.

The collaboration includes two character-inspired menu items: Sparkle's...

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